This part of the process incorporates everything into a simple 5-step process
for building a profitable solo Pilates business. These 5-steps ensure more and more people experience the life-changing power of Pilates.
Here’s a peek into the steps:
1. Do the math (of earning more money teaching Pilates)
In Chapter 7, I lay out all the math ever needed to calculate profitable rates for a Pilates business.
(That’s right, I’ve already done it all)!
Plus, see the amazing pricing “hack” I’ve found to earn the most for every hour spent teaching while continuing to offer outstanding outcomes for students. (Find out on page 56)!
2. Choose the right clients
Here’s where we align skills with the absolute best-fit clients that are AMAZING to work with.
On page 79, see what I’ve found to be the 4 key characteristics of an ideal Pilates client.
And learn how to implement the tactics I used to build my $4M a year business around the clients I love teaching!
3. Building a Success Path
Discover how to solve the biggest challenges clients have (and help them get much better results with Pilates).
Starting on page 91, see how to build an ideal client’s Success Path into a key asset of business.
I’ve already laid all the foundations, including how many times a week clients should attend sessions, how to incorporate “homework” and lifestyle changes, and much more.
4. Create a front-end Pilates offer
Here, I’ll reveal the 5 key elements of creating and selling a compelling offer to Pilates students. A “offer” is just what’s promised in Pilates sessions or classes.
(Hate the idea of sales? Check out page 96 for the key to non-pushy sales conversations for Pilates sessions).
We’ll take a look at common barriers that keep people from committing to Pilates sessions. (See the tons of examples starting on page 100).
Get sample accountability messages, my secrets for boundary setting, and so many other ways to help clients overcome challenges to make positive change in their lives with Pilates.
5. How to turn new clients into long-term, committed students
Discover how to bring new clients into ongoing sessions as long-term committed students!
In a studio or at home (or even in online sessions), I’ll share my exact recommendations for making this transition.
Plus, starting on p.119, learn how to navigate the conversation to keep clients happy, even if they didn’t follow the Success Path created for them.
I even go over specific exercises, equipment, skills to include in session programming, and much, much more. (Don’t miss Chapter 12)!